Hyundai "N" Performance Brand

"Wobbles the Mind" (wobblesthemind) 12/07/2015 at 18:40 • Filed to: Hyundai N

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Hyundai spent a lot of time building up their future N brand. Now my question is, if they are spinning off Genesis, what will the Genesis version be called? Will Kia get a performance arm?

Even Chrysler only uses SRT for Dodge now, which forced Jeep to start up Trackhawk and the Chrysler cars and Ram trucks to simply go without a performance arm. Heck, even Infiniti has IPL instead of Nismo. Any thoughts on whether the N brand will stay Hyundai or go Genesis?

4muddyfeet - bare knuckle with an EZ30 > Wobbles the Mind 12/07/2015 at 18:47

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N will stay with Hyundai. I’m not sure there’s any reason for Genesis to pick up a performance arm, especially considering their target market. Cost to benefit ratio would be pretty low.

PS9 > Wobbles the Mind 12/07/2015 at 18:53

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I don’t know about that. I do know one thing though; the tagline for this new sub-brand better not be ‘Hyundais With Attitude’, because if it is, somebody at Hyundai marketing is getting a GDI 2.0L out of an Elantra dropped on his cranium.

norskracer98-ExploringTheOutback > 4muddyfeet - bare knuckle with an EZ30 12/07/2015 at 19:03

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Unless they’re wanting to compete with AMG and M.

fhrblig > Wobbles the Mind 12/07/2015 at 19:07

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Peter Gabriel!

4muddyfeet - bare knuckle with an EZ30 > norskracer98-ExploringTheOutback 12/07/2015 at 19:08

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That’s my point. I severely doubt that AMG/M-power buyers are in Genesis’ target demographic. The brand sits differently, concentrating on taking a slice of the luxury and refinement market rather than the performance market.

Chan - Mid-engine with cabin fever > Wobbles the Mind 12/07/2015 at 19:10

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I know Hyundai and gang make very competitive cars now, but a performance arm will likely be hobbled by its very own culture.

Hyundai is not a trendsetter, nor is it a bastion of individuality and self-confidence. It follows trends that the board and the marketing department think will sell well. And that is perfectly fine as I would totally rock a Genesis sedan to commute with.

I may be wrong, but my vision for the N brand is some slight power rating upgrades (this is easy with turbo engines), stiffer springs (remember, Hyundai has yet to sell a genuine “sports” car) and a body kit. And badges. Lots and lots of badges.

not for canada - australian in disguise > fhrblig 12/07/2015 at 19:12

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Will that mean that they’ll discontinue the brand and replace it with Phil Collins?

norskracer98-ExploringTheOutback > 4muddyfeet - bare knuckle with an EZ30 12/07/2015 at 19:13

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Very true. Though there are the S6x AMG cars. I do see what you’re saying though. At least get established in the market then possibly go after a luxo-performance car down the line if they feel the need to do so.

Mr. Ontop, No Strokes, No Smokes...Goes Fast. > Wobbles the Mind 12/07/2015 at 19:27

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But... HOnda already has an N series... I present to you the N One!

Wobbles the Mind > Mr. Ontop, No Strokes, No Smokes...Goes Fast. 12/07/2015 at 20:19

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N One, N Two, N Jazz.
It all makes sense now!